A Waymo Costs More, But People Love It - CleanTechnica

The article from CleanTechnica examines pricing and consumer preferences among app-based taxi services in San Francisco, focusing on Waymo, Uber, and Lyft. Data collected by the app Obi from March 25 to April 25 reveals that Waymo’s autonomous rides are consistently more expensive—about $9.50 to $11 more during peak demand—compared to UberX and Lyft. Despite the higher cost, Waymo maintains strong customer interest, with many riders willing to pay a premium for the novelty and technology of driverless cars. Obi’s survey found that 70% of Waymo users prefer driverless vehicles over human-driven ones, and roughly 43% of respondents indicated they would pay more to ride in a Waymo. The article also highlights operational differences influencing pricing. Uber and Lyft benefit from dynamic pricing models refined over years and a flexible driver-owned vehicle fleet that adjusts supply during high-demand periods, helping to moderate costs. In contrast, Waymo operates a fixed fleet of autonomous vehicles and