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Alexa+ comes to new Fire TV devices with AI-powered conversations

Alexa+ comes to new Fire TV devices with AI-powered conversations
Source: techcrunch
Author: Sarah Perez
Published: 9/30/2025

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At Amazon’s fall hardware event, the company unveiled the integration of its upgraded AI assistant, Alexa+, into new Fire TV devices. Alexa+ enhances user interaction by enabling more complex and natural language queries, such as personalized movie or show recommendations based on previous viewing habits or favorite actors. It also provides real-time information during live sports events, including scores, player stats, and highlights, and allows users to find specific scenes in movies or shows through voice commands. Initially, this scene-finding feature supports thousands of Prime Video titles, with plans to expand to other platforms. Alongside the Alexa+ upgrade, Amazon introduced a new lineup of Fire TV hardware, including the Fire TV 2-Series, 4-Series, Omni QLED TVs, and the Fire TV Stick 4K Select. These devices feature improvements such as the Omnisense auto-adjusting brightness technology, Dialogue Boost for clearer audio, and faster performance with new quad-core processors. The flagship Fire TV Omni QLED Series boasts 60%

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IoTsmart-homeAlexaAI-assistantFire-TVvoice-controlsmart-devices