Amazon acquires Bee, the AI wearable that records everything you say

Source: techcrunch
Author: Amanda Silberling
Published: 7/22/2025
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Read original articleAmazon has acquired Bee, an AI wearables startup known for its affordable, Fitbit-like bracelet and Apple Watch app that continuously records ambient audio to assist users with reminders and to-do lists. Bee’s device, priced at $49.99 plus a $19 monthly subscription, aims to create a “cloud phone” experience by mirroring users’ phone notifications and accounts, enabling seamless personal assistance. The company emphasizes providing a personal, ambient intelligence that acts as a trusted companion, helping users reflect and remember without feeling intrusive.
While AI-enabled wearables have struggled to gain traction, Bee’s lower price point may attract more consumers willing to experiment with such technology. However, these devices raise significant privacy and security concerns due to their constant recording capabilities. Bee states that users can delete their data anytime, and audio recordings are not stored or used for AI training, though the app retains learned user data to function effectively. The company also plans to enhance privacy by developing on-device AI processing. It remains uncertain how Amazon will
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IoTwearable-technologyAIprivacyAmazon-acquisitionambient-intelligencevoice-recognition