Andrew Yang took inspiration from Mark Cuban for his budget cell carrier Noble Mobile

Former presidential candidate Andrew Yang has launched Noble Mobile, a budget wireless service provider operating as a mobile virtual network operator (MVNO) using T-Mobile’s infrastructure. Noble Mobile offers a $50 monthly plan with unlimited talk, text, and 5G data, but with a unique twist: customers who use less than 20 GB of data in a month receive “Noble Cash” rewards, redeemable for goods or cash at roughly $1 per unused GB below the threshold. This model incentivizes reduced data usage, aligning with Yang’s goal of encouraging people to spend less time on their phones. Noble Mobile aims to provide a more affordable alternative to traditional carriers, whose average monthly bills are around $83, by leveraging wholesale network access to keep costs low. Yang drew inspiration from entrepreneur Mark Cuban’s Cost Plus Drugs model, which sells generic medications at a modest markup without relying on pharmacy benefit managers, thereby reducing prices for consumers while maintaining profitability. Similarly, Yang sees Noble Mobile as a “Cost Plus