Are Refreshed Models Enough To Stabilize The Tesla Brand? - CleanTechnica

The article discusses Tesla's recent 2025 refreshes of its Models S, X, and Y, highlighting the updates as a positive development amid ongoing controversies surrounding CEO Elon Musk. The refreshed Model Y, the world’s bestselling car in 2023 and 2024, features a more futuristic design, improved aerodynamics, quieter cabin, softer suspension, and enhanced range efficiency. The Models S and X also received aerodynamic improvements, noise cancellation, and aesthetic updates, with prices starting at $84,990 and $89,990 respectively. Tesla aims to address consumer concerns such as range anxiety with the Model S Long Range offering up to 410 miles per charge, along with increased space for passengers and cargo. Despite these product enhancements, the article questions whether refreshed models alone can stabilize Tesla’s brand and regain consumer and shareholder confidence. Musk’s controversial political statements and erratic behavior have alienated some loyal customers and investors, contributing to a loss of trust. Critics note that Tesla’s vehicle lineup is aging