As A Climate Messenger, You Need To Build Trust - CleanTechnica

The article "As A Climate Messenger, You Need To Build Trust" from CleanTechnica addresses the challenges and strategies involved in effectively communicating about climate change, especially in everyday settings like family gatherings. It highlights the difficulty of countering misinformation and climate denial, which has evolved from outright denial to minimizing the issue and opposing climate action. The piece emphasizes the importance of meeting people where they are in their understanding and using trusted relationships to foster meaningful conversations about climate resilience, adaptation, and solutions. A key takeaway is the critical role of trust and trusted messengers in climate communication. The article discusses a recent virtual event hosted by Generation180 and Climate Advocacy Lab, which focused on expanding the network of climate advocates by leveraging influencers—from local leaders and teachers to celebrities and social media personalities. These trusted voices can help shift narratives and engage new audiences amid widespread misinformation and skepticism fueled by fake news and AI-generated content. Ultimately, the article stresses that building trust through diverse, relatable messengers is essential to growing broad support for