As the Chinese Offensive Deepens in South America, GM Blunders the Arrival of the Spark EUV - CleanTechnica

The article from CleanTechnica critiques General Motors’ (GM) strategy and execution in launching the Chevrolet Spark EUV electric vehicle (EV) in Latin America, particularly in Brazil and Colombia, amid increasing competition from Chinese EV brands. While the Spark EUV holds promise in Mexico’s less competitive EV market due to its reasonable pricing, GM’s approach falters further south. In Brazil, the Spark EUV is priced at R$159,900 (about USD $29,200), but this places it directly against the BYD Yuan Pro, a larger, more powerful, and better-equipped Chinese SUV that undercuts GM’s price after recent reductions. This mismatch renders the Spark EUV uncompetitive “dead on arrival” in Brazil’s evolving EV landscape. Similarly, in Colombia, the Spark EUV faces stiff competition from vehicles like the Chery ICar 03, which offers superior off-road capabilities, larger battery capacity, and better equipment at a comparable or slightly higher price point. The Spark EU