Audi's all-electric Concept C marries heritage, ‘shy tech’ to advance

Audi has introduced the all-electric Concept C, a two-seat sports car that embodies the brand’s new design philosophy centered on radical simplicity and solidity. The vehicle features a distinctive vertical frame at the front, inspired by the historic Auto Union Type C (1936) and the third-generation Audi A6 (2004), which serves as the focal point for the car’s overall volume. Audi’s design integrates a unique four-element horizontal light signature in both the headlights and taillights, establishing a new visual identity. The exterior color, "Titanium," reflects qualities of strength and precision, while the roof combines the benefits of a convertible with a monolithic body style. Technologically, the Concept C employs a "shy tech" approach, featuring a 10.4-inch foldable center display that presents information only when needed, complemented by haptic controls on the steering wheel and center console for intuitive user interaction. The interior emphasizes the driver with clear geometric forms, tactile anodized aluminum controls, and