BMW Bringing Compelling Electric Cars To Market - CleanTechnica

BMW, under CEO Oliver Zipse’s leadership since 2019, is aggressively advancing its electric vehicle (EV) strategy with the Neue Klasse lineup, which could include up to 40 new or updated models. While not all Neue Klasse vehicles will be fully electric—some will be plug-in hybrids, conventional hybrids, or even internal combustion engine models—the primary focus is on delivering “compelling electric cars” that uphold BMW’s reputation as “The ultimate driving machine.” This new generation emphasizes cutting-edge technology, including advanced software, high-performance computing systems, and innovative design, representing BMW’s largest single investment in a vehicle architecture in its 109-year history. The first Neue Klasse vehicle to enter production is the BMW iX3, a midsize electric SUV manufactured in Hungary. BMW claims the iX3 will set industry benchmarks with a WLTP range of up to 497 miles and ultra-fast charging capability of up to 400 kW, enabling rapid range replenishment—such as enough charge for