BYD Goes for the Heart of Europe (& South America) Again — Partners with Inter Milan - CleanTechnica

Chinese electric vehicle giant BYD has entered a three-year global automotive partnership with Italian football club Inter Milan, aiming to leverage the club’s massive international fanbase to boost its presence in Europe and South America. Inter Milan, despite recent mixed sporting results, remains one of Europe’s most beloved and historically significant football clubs, with over 533 million fans worldwide. Notably, the club has a strong following in China (over 154 million fans) and South America (nearly 90 million fans), two key markets for BYD’s expansion. This partnership reflects BYD’s strategy to connect emotionally with consumers through football, a sport deeply ingrained in European and South American cultures. BYD’s Executive Vice President Stella Li emphasized the shared values between the two brands, highlighting their mutual drive for growth, innovation, and excellence. BYD, known for its commitment to green technology and climate change mitigation, sees this collaboration as a way to inspire young people and football fans globally. Inter Milan’s Chief Revenue