BYD in Midst of Unmatched Flurry of Product Launches in Europe - CleanTechnica

Chinese electric vehicle manufacturer BYD is undertaking an unprecedented series of product launches in Europe, aiming to rapidly expand its presence in the region despite high tariffs on Chinese-built EVs. To circumvent these tariffs, BYD has established a manufacturing facility in Hungary and is preparing to introduce multiple new models tailored specifically for the European market. The company, currently the world’s largest pure electric vehicle seller primarily in China, has already launched six cars in Europe within a year, including the recently introduced Dolphin Surf in the UK. While initial units of the Surf are imported from China, production will soon shift to Hungary to better serve local demand. BYD’s European strategy involves significant localization and adaptation of its vehicles to meet regional preferences, which has delayed some model launches by up to 18 months compared to other markets. Alfredo Altavilla, BYD’s special advisor for Europe, emphasized the company’s commitment to building a dedicated product lineup for Europe, distinguishing BYD from other Asian brands. Beyond the main BYD brand