BYD Outsells Tesla In Europe In August - CleanTechnica

In August 2025, BYD outsold Tesla in the European electric vehicle (EV) market for the second consecutive month, according to data from the European Automobile Manufacturers Association (ACEA). BYD’s sales tripled compared to August 2024, allowing it to surpass Tesla, whose EU sales declined by 36.6%, reducing its market share from 2% to 1.2%. BYD’s market share rose to 1.3%, driven in part by its focus on plug-in hybrid electric vehicles (PHEVs), which face lower import fees than battery electric vehicles (BEVs). Tesla, which does not produce PHEVs, was at a disadvantage in this comparison. Despite Tesla’s local manufacturing presence in Germany, BYD’s aggressive promotion, competitive pricing, and strategic vehicle offerings like the Dolphin Surf EV have fueled its rapid expansion in Europe. Overall, the European EV market showed strong growth in 2025, with 1,132,603 new BE