California ZEV Sales Dip As Tesla Sales Crash In The Golden State - CleanTechnica

California remains the leading market for zero-emission vehicles (ZEVs) in the US and holds a significant share globally. However, Tesla sales in California have sharply declined in 2025, dropping 18.3% year-over-year from 101,991 units in the first half of 2024 to 83,375 units in the first half of 2025. This decline is attributed partly to the controversial political actions of Tesla’s CEO and increased competition, which has impacted Tesla’s brand perception in its home state. Although sales of non-Tesla ZEVs have increased, the growth has not been sufficient to offset Tesla’s sales drop, leading to an overall decrease in California’s ZEV market share from 22% in 2024 to 19.5% in the first half of 2025. Despite the decline, California’s ZEV market share remains significantly higher than the US average of 7.8%, with the state accounting for 28.6