Can the New Wave of BEV & PHEV Pickups Boost EV Sales in South Africa? - CleanTechnica

The article highlights the significance of pickups in South Africa’s vehicle market, where models like the Toyota Hilux, Ford Ranger, and Isuzu D-Max dominate sales charts. In June 2025, the Toyota Hilux led with 3,035 units sold, followed by the Ford Ranger and Isuzu D-Max, underscoring the popularity of pickups in the country. Despite this, electric vehicle (EV) adoption remains very low, with battery electric vehicles (BEVs) accounting for only 0.24% of total vehicle sales in 2024 (1,257 units), and plug-in hybrid electric vehicles (PHEVs) making up just 0.14% (737 units). The slow growth is attributed to limited BEV model availability, high import duties, and taxes on EVs. Notably, no BEV or PHEV pickups were available in South Africa until recently, despite pickups being a top-selling segment. The situation is beginning to change in 2025