Can You Ever Trust Automakers Saying There's Not Enough EV Demand? - CleanTechnica

The article from CleanTechnica critically examines the recurring claim by automakers that there is insufficient consumer demand for electric vehicles (EVs). Historically, this argument has been used to resist stricter fuel economy and emissions regulations or to justify canceling specific EV projects. However, these claims have frequently been disproven, as consumers often purchase the number of EVs that manufacturers are required to sell once regulations take effect. This pattern has led to skepticism about the credibility of automakers’ statements regarding EV demand. The discussion is prompted by recent headlines about Ferrari delaying its second EV model until 2028, citing weak consumer demand. Notably, Ferrari’s first EV, the Elettrica, has yet to launch and is expected to be a high-priced luxury vehicle. While Ferrari operates in a niche market and its customer preferences may differ from the broader market, the author questions the reliability of the “lack of demand” excuse given the history of similar claims by automakers that have often proven false. The article