Canada is full of would-be clean tech adopters—if only they could - Clean Energy Canada

The article from Clean Energy Canada emphasizes the crucial role households play in Canada’s transition to a net-zero, electrified future. Households directly contribute at least 17% of Canada’s climate emissions, with higher shares in provinces like Ontario. Beyond emissions, households are increasingly significant investors in clean energy technologies such as rooftop solar, electric vehicles (EVs), and heat pumps. In advanced economies, household energy investments have surged, accounting for nearly 60% of energy-investment growth since 2016. This trend underscores the potential of widespread clean technology adoption to reduce fossil fuel demand and emissions globally. Clean Energy Canada’s partnership with Abacus Data involved a survey of 3,000 residents in Canada’s largest English-speaking urban areas, revealing five distinct groups with varying interest levels in clean technologies. Overall, there is strong openness to adoption: 59% intend to buy an EV next, 56% view heat pumps positively, and 57% prioritize energy-smart homes. However, a significant gap