Concept THREE shows Hyundai’s small EV focus with tinted glass cabin

Hyundai Motor unveiled the Concept THREE at IAA Mobility 2025 in Munich, marking its first compact electric vehicle under the IONIQ brand. This concept signals Hyundai’s strategic entry into the rapidly growing compact EV segment in Europe, driven by urban emissions regulations and space constraints. Concept THREE introduces Hyundai’s new Art of Steel design language, characterized by sharp lines, an anodized-effect finish, and lemon-tinted glass, emphasizing steel’s strength and flexibility. The car features an Aero Hatch profile that balances aerodynamic efficiency with practical city-friendly space, and incorporates Hyundai’s signature Parametric Pixel lighting for a distinctive visual identity. Inside, the Concept THREE cabin focuses on simplicity, calmness, and usability within a compact footprint, using soft yellow and grey tones. It introduces Bring Your Own Lifestyle (BYOL) widgets, modular customization elements that allow users to tailor the digital and physical environment to different uses such as work or leisure. The interior also highlights sustainability, employing recycled wool, ocean waste textiles, and