Cracking Product-Market Fit: Lessons from Founders and Investors at TechCrunch Disrupt 2025

The article highlights a key session at TechCrunch Disrupt 2025, featuring insights from founders and investors on achieving product-market fit—a complex and critical phase for startups. Speakers Rajat Bhageria (Chef Robotics), Ann Bordetsky (NEA), and Murali Joshi (ICONIQ) share strategies for navigating this journey, emphasizing smart testing, real-time iteration, and effective user feedback management. Their combined expertise spans AI-powered automation, venture capital, and successful investments in high-growth companies. The session aims to help founders move beyond guesswork by focusing on building products that customers find indispensable, whether they are in prototype or scaling stages. Attendees will gain actionable advice on how to identify and respond to market needs to drive sustainable growth. The event takes place October 27–29 at Moscone West in San Francisco, with registration incentives available until the day before the event.