DAB Motors’s new Tron-themed concept blurs line between art, engineering

DAB Motors is advancing the fusion of design, technology, and culture through its “Thursday Experiment” series, a bi-monthly showcase of concept electric motorcycles based on the DAB 1 platform. These concepts treat the motorcycle as a sculptural and artistic object influenced by diverse fields such as fashion, art, motorsport, and architecture. The latest installment, "Experiment 007: 80s Futurism," draws inspiration from the neon-lit digital aesthetics of early 1980s computer films and the new movie Tron: Ares. This concept features radical transformations including aerodynamic body panels and hollow wheels designed to evoke motion, with glowing red lines emphasizing light and geometry. DAB Motors views its work as existing at the intersection of “code and matter,” blending digital precision with handcrafted artistry. The “Thursday Experiment” series serves as a platform to explore how electric motorcycles can become emotional and cultural expressions, influenced by pop culture and luxury design. Previous concepts include "Experiment 005: Drake Airplane