De Meo’s Mid-Level Player Renault Could Be Europe’s Automotive Future - CleanTechnica

The article discusses the challenges and shifting dynamics facing European automakers, particularly Renault under CEO Luca de Meo, in the global electric vehicle (EV) market. Despite initial optimism around affordable, smaller EVs like the Renault 5 to revive Europe’s automotive industry, recent setbacks have dampened prospects. Factors such as the US withdrawal of EV tax credits, erratic tariffs, and delays in EU emissions targets have slowed EV adoption in Western markets, leading some European carmakers to reconsider aggressive EV strategies. Meanwhile, hybrid vehicles are resurging in some regions, complicating the transition to full electrification. However, the global EV market tells a different story, with sales growing steadily worldwide, especially in China, where EVs have become the dominant powertrain. Europe is also seeing a rebound in EV sales, driven by new affordable models priced under €25,000 to meet stricter emissions standards. The Renault 5’s launch significantly boosted Renault’s sales, highlighting the importance of competitively priced EVs