Dog Bite Man As Tesla Sales Crater In Europe, Again

The article highlights Tesla’s continuing decline in electric vehicle (EV) sales in Europe, marking the fifth consecutive month of falling numbers. In May 2024, Tesla sold only 13,863 units across the EU, Britain, and the European Free Trade Association, a 27.9% year-on-year drop that reduced its European market share from 1.8% to 1.2%. Despite remaining a global EV sales leader, Tesla’s downward trend contrasts with the overall growth in the EV market, fueled by strong competition from more affordable Chinese automakers and increasing demand for zero-emission vehicles, particularly from fleet operators—a segment Tesla has largely neglected. The article also connects Tesla’s sales struggles to CEO Elon Musk’s controversial political activities and public behavior, including his close ties to former U.S. President Donald Trump, his role in federal agency cuts, and his divisive rhetoric. These actions have reportedly damaged Tesla’s brand reputation in Europe, sparking protests at dealerships. Additionally, Tesla