Domino’s teases submarine pizza delivery, robot dogs in new trials

Domino’s UK is pushing the boundaries of pizza delivery through a series of innovative trials that blend technology with convenience. Recently, the company introduced what it claims to be the world’s first submarine pizza delivery, using a high-speed Seabreacher X submersible at Loch Ness. This stunt not only capitalizes on the location’s legendary status but also highlights Domino’s commitment to creating unique and memorable delivery experiences. Earlier initiatives include the use of a pothole-resistant delivery bike equipped with a built-in oven to ensure hot pizzas despite rough road conditions, addressing a widespread issue in the UK where potholes cause significant vehicle damage. In addition to the submarine and specialized bike, Domino’s partnered with robotics firm Boston Dynamics to deploy “Domidog,” a robot dog designed to deliver pizzas on beaches while deterring seagulls—an annoyance for many coastal visitors. Domidog’s advanced obstacle avoidance and 360-degree perception enable it to navigate challenging environments and protect deliveries from wildlife interference. These experiments demonstrate Domino’s focus