EVs and heat pumps don't have a popularity problem. They have a barrier problem: report - Clean Energy Canada

A recent study by Clean Energy Canada and Abacus Data reveals that the main obstacle to wider adoption of electric vehicles (EVs), heat pumps, and other clean technologies in Canada is not a lack of interest but structural barriers. Surveying 3,000 residents in the Greater Toronto and Hamilton Area (GTHA) and Metro Vancouver, the research identifies five distinct adopter groups—ranging from highly motivated to uninterested—and finds that a majority of respondents are positively inclined toward clean technologies. Specifically, 59% are interested in buying an EV as their next car (69% in Vancouver), 56% view heat pumps favorably, and over three-quarters support other clean home technologies like smart thermostats and rooftop solar panels. The study highlights that younger Canadians show greater enthusiasm for clean technologies, with 71% under 30 wanting an EV compared to 49% over 60. However, many younger people live in apartments or townhomes, where access to home charging and the ability to