Ford Claims It Will Have A "Model T Moment" On August 11, 2025 - CleanTechnica

Ford CEO Jim Farley announced that on August 11, 2025, the company will unveil a major new plan aimed at establishing Ford as a leader in the electric vehicle (EV) market, describing it as a "Model T moment." This event, set to take place at Ford’s Louisville, Kentucky assembly plant, will introduce a breakthrough EV and platform designed and built in the U.S. The initiative reflects lessons learned from a recent visit to China, where Ford's leadership studied Chinese automakers' operations to improve its own marketing and manufacturing strategies. Ford aims to develop a new family of EVs that combine advanced technology, efficiency, spaciousness, and features, targeting profitability in a division (Model e) that has posted significant losses, including $1.3 billion in Q2 2023. Farley emphasized a strategic pivot toward small, affordable electric vehicles optimized for urban commuting, developed by Ford’s Skunkworks team in California. The new platform, expected to debut with a mids