Ford Is Doing What Has To Be Done — Leading On EVs And Innovating Are Imperative - CleanTechnica

Ford recently unveiled a major new electric vehicle (EV) strategy centered on the Ford Universal EV Platform, signaling a significant investment in advanced manufacturing, EV batteries, and a new vehicle platform based in Kentucky and Michigan. The company aims to produce affordable, competitive EVs, drawing a parallel to its historic Model T as a transformative, accessible vehicle. This bold move reflects Ford’s recognition of the rapidly evolving EV market, particularly influenced by advancements and cost reductions seen in China and Europe, and the inevitability that EVs will become cheaper than gasoline vehicles in the near future. The article highlights that unlike many legacy automakers who have been hesitant to fully embrace EVs due to existing investments in internal combustion technologies and infrastructure, Ford is proactively positioning itself to lead the US market. This strategy likely factors in potential political risks, such as the possible repeal of EV subsidies under a Republican administration, but underscores Ford’s conviction that EVs represent the future of the automotive industry. The announcement is portrayed as one of Ford’s