Ford Plans To Bring Affordable EVs To Market - CleanTechnica

At a July 2025 conference in Seattle, Ford's chief sustainability officer Bob Holycross highlighted the company's goal to offer more affordable electric vehicles (EVs), noting that the base Mustang Mach-E starts at $37,995. However, this price primarily applies to Ford employees and select partners through the A/X/Z Plan, which is not available to the general public. Despite some marketing suggesting broader availability of these prices, the program is limited, reflecting ongoing challenges in communicating EV affordability amid complex pricing and incentive structures. The broader EV market shows promising trends, with Bloomberg reporting a 7.4% decline in average EV transaction prices since early 2023, though EVs still cost about $11,000 more than comparable gasoline vehicles on average. Ford aims to address affordability by expanding hybrid options and developing extended-range electric vehicles (EREVs) that use gasoline engines to recharge batteries, a technology popular in China for its long combined range. Holycross emphasized the importance of focusing on "zero