Ford to reveal more about its new low-cost electric vehicles on August 11

Ford plans to reveal more details about its upcoming low-cost electric vehicles (EVs) at an event in Kentucky on August 11, 2025. CEO Jim Farley described this announcement as a “Model T moment” for the company, signaling a significant shift toward affordable EVs. This comes amid financial challenges for Ford’s EV division, which reported a $1.3 billion loss in Q2 2025, alongside declining sales of its current EV models, the F-150 Lightning and Mustang Mach-E. The low-cost EV initiative, led by former Tesla executive Alan Clarke and a team of industry talent, was first disclosed in early 2024. Ford has revealed that the first vehicle on this new platform will be a mid-size pickup truck expected in 2027, with plans to produce multiple vehicle styles targeting both retail and commercial markets. These vehicles will also offer “personalized digital experiences.” While the 2027 timeline is relatively distant, Ford aims to address the current lack of