Frontier Pro PHEV: Is This Nissan's Future Of Global Pickups? - CleanTechnica

Nissan unveiled the Frontier Pro Plug-in Hybrid (PHEV) at Auto Shanghai, with deliveries expected by late 2024. This model builds on an existing Nissan pickup designed for the Chinese market by Zhengzhou Nissan Automobile Co., Ltd. The Frontier Pro PHEV is part of Nissan’s broader strategy to prioritize China first before global rollout, supported by a substantial investment of approximately $1.37 billion over three years. This move aims to strengthen Nissan’s position in the growing Chinese pickup market, which has seen annual growth rates of 10-12% since 2020. The Frontier Pro PHEV is not merely a rebadged Dongfeng vehicle but a distinct Nissan design, reflecting the brand’s “Rugged Tech” philosophy with features like an illuminated logo, LED headlights, and design elements inspired by the 1980s Nissan D21 Hardbody. Technologically, the Frontier Pro PHEV combines a 1.5-liter turbocharged four-cylinder engine with an