Ganiga will showcase its waste-sorting robots at TechCrunch Disrupt

Italian startup Ganiga is addressing the global plastic recycling challenge—where less than 10% of plastic is recycled—by developing AI-enabled robotic waste bins designed to improve sorting and waste management. Their flagship product, Hoooly, uses generative AI to distinguish between trash and recyclables, automating the sorting process. Ganiga also offers a smart lid that can retrofit existing bins with similar AI capabilities and a software platform that tracks corporate waste production and provides actionable insights to reduce waste. Founded in 2021 by Nicolas Zeoli, the company has sold over 120 robotic bins to clients including Google and major airports in Europe, generating $500,000 in revenue in 2024 and $750,000 in the first nine months of 2025. Ganiga will showcase its technology at TechCrunch Disrupt 2025 in San Francisco from October 27 to 30, participating in the Startup Battlefield competition. The company plans to launch Hooolyfood in November, a software product that