GM Works to Fix the Spark EUV’s Botched Arrival with Local Assembly in Brazil & Lower Prices in Colombia - CleanTechnica

General Motors (GM) has faced challenges with the launch of its Chevrolet Spark EUV electric vehicle (EV) in Latin America, particularly in Brazil and Colombia. The Spark EUV arrived in Brazil at a relatively high price (R$159,000 or about $30,000), making it less competitive against established Chinese EV brands like BYD, which benefits from local production and lower prices. Brazil’s recent increase in EV import tariffs to 25% starting in July 2025 further disadvantages GM’s Chinese-made Spark EUV. GM initially did not produce the Spark EUV locally due to the lack of EV-capable factories and the high investment required, but has now started local assembly of semi-knocked down (SKD) kits at the Automotive Hub of Ceará. This move aims to reduce costs and improve competitiveness, though tariffs on SKD kits will rise significantly from 2027, giving GM a two-year window to develop full local production. In Colombia, GM also adjusted its pricing strategy