GMC Hummer EV outsold the Tesla Cybertruck last quarter

In the second quarter of 2024, the GMC Hummer EV outsold Tesla’s Cybertruck, marking a significant shift in the electric truck market. Tesla sold 4,306 Cybertrucks, slightly fewer than the 4,508 combined sales of the Hummer EV pickup and its SUV variant. Despite this, Ford’s F-150 Lightning remained the best-selling electric truck in the U.S., with 5,842 units sold in Q2, although this figure represented its lowest quarterly sales in over a year. Rivian’s R1T also saw a decline, selling just 1,752 units compared to 3,309 in the same quarter the previous year. The Cybertruck experienced the steepest decline after an initial surge following its early 2024 launch, peaking at nearly 17,000 units in Q3 2024 before dropping sharply. Factors contributing to this downturn may include brand damage linked to Elon Musk’s political associations and the vehicle’s higher-than-