Honda Taking On Japan's Kei EV Market

Honda is entering Japan's kei electric vehicle (EV) market with an electric version of its popular N-One kei car, called the Honda N-One e. This new model aims to compete directly with other kei EVs like the Nissan Sakura and the BYD Seagull. The N-One e offers a driving range of up to 183 miles, positioning it as a practical option for urban and short-distance driving. This move reflects Honda's commitment to expanding its electric vehicle lineup in the domestic market, particularly in the growing kei car segment known for its compact size and efficiency. By introducing the N-One e, Honda seeks to capture a share of the kei EV market, which is becoming increasingly competitive as automakers focus on electrification in Japan.