Hyundai Hypes Ridiculous Hydrogen Dream Decades Out of Date - CleanTechnica

The article from CleanTechnica critiques Hyundai Motor Group’s recent promotion of hydrogen fuel at the 1st Ministerial Meeting on Sustainable Fuels and the 7th Hydrogen Energy Ministerial Meeting in Osaka, Japan. Hyundai emphasized hydrogen’s “pivotal role” in the future of clean energy and reaffirmed its nearly three-decade commitment to hydrogen innovation, calling for stronger policy and regulatory support to scale hydrogen ecosystems globally. The meeting involved over 25 countries and international organizations like the IEA and IRENA, focusing on strategies to stimulate global demand for hydrogen and its derivatives. However, the article strongly challenges Hyundai’s stance, labeling the hydrogen hype as outdated and disconnected from current market realities. It argues that despite decades of investment and government funding, hydrogen remains a niche solution with limited practical application compared to the rapid advancements and adoption of battery electric vehicles (BEVs). The author views Hyundai’s continued promotion of hydrogen, especially in Japan where hydrogen enthusiasm persists, as an anachronistic and