Hyundai is working with a startup on plant-based leather that smells like the real thing

Hyundai is collaborating with the startup Uncaged to develop a plant-based leather alternative designed for automotive interiors. Unlike traditional synthetic leathers made from fossil fuel-derived plastics, Uncaged’s material is primarily composed of plant proteins sourced from grains such as wheat, soy, and corn. The startup has engineered this material to closely mimic the texture, durability, and even the scent of real animal leather by replicating the fibrous collagen structure found in tanned hides. This innovation aims to offer a customizable, animal- and climate-friendly substitute with a carbon footprint reportedly 95% lower than conventional leather. Uncaged’s plant-based leather is already used in vegan handbags and watch straps, but the automotive sector represents a larger market due to the high leather consumption in vehicle interiors. The material is competitively priced, with costs ranging from under $10 per square foot for small orders to about half that for large orders, offering both environmental and economic benefits. The startup is currently conducting tests with several automakers