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Hyundai Motor Brings Retro Arcade Fun With INSTEROID Concept Car to gamescom 2025 - CleanTechnica

Hyundai Motor Brings Retro Arcade Fun With INSTEROID Concept Car to gamescom 2025 - CleanTechnica
Source: cleantechnica
Author: @cleantechnica
Published: 8/21/2025

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Hyundai Motor is making its debut at gamescom 2025 with a unique presence in the Retro & Family Area, featuring the INSTEROID concept car alongside a self-developed INSTEROID Retro Arcade game. This initiative marks Hyundai as the first automotive company to secure a solo spot in this section of the event, blending vintage gaming aesthetics with automotive innovation. The arcade game, inspired by classic maze games, allows players to evolve the INSTER sub-compact EV character into the INSTEROID and complete missions by navigating mazes and trapping bosses. The game’s audiovisual elements are drawn directly from the INSTEROID’s user experience design, and it is presented in a classic arcade machine format to enhance immersion. Hyundai also plans to engage visitors by transforming top players’ likenesses into in-game characters and showcasing the concept car’s unique UX features, such as the integrated BeatHouse sound system. This gaming initiative reflects Hyundai’s strategic shift toward digital storytelling and brand engagement aimed at younger, digitally native audiences. By

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energyelectric-vehicleHyundaiconcept-cardigital-storytellinggaminguser-experience