Hyundai Motor Celebrates 10 Years of IONIQ Forest With "Tree Correspondents" Campaign - CleanTechnica

Hyundai Motor Company is celebrating the 10th anniversary of its IONIQ Forest project, which has successfully planted 1 million trees across 13 countries since its launch in 2016. Originally started to mark the debut of the Hyundai IONIQ Electric, the project expanded globally in 2021 with the IONIQ 5 launch. The initiative supports reforestation efforts aimed at combating climate change, restoring ecosystems, and preserving biodiversity in regions including the U.S., Brazil, Korea, Germany, and others. To mark this milestone, Hyundai introduced the "Tree Correspondents" campaign, an innovative AI-driven storytelling effort that gives trees a "voice" by translating real-time ecological data into first-person narratives using a bespoke large language model (LLM). This campaign highlights the urgent need for forest conservation and climate action by sharing insights on climate change impacts and forest ecosystem deterioration. The campaign has received significant recognition, winning two Gold Lions and one Silver Lion at the 2025 Cannes Lions International