Hyundai Takes Next Big Step Forward in Europe with Concept THREE - CleanTechnica

Hyundai unveiled its Concept THREE electric vehicle at the IAA Mobility show in Munich, marking the company’s return to the event after a four-year absence. This concept car represents Hyundai’s next step in its global electrification strategy and is the first compact model in the IONIQ lineup, specifically targeting the European market where demand for compact EVs is rising due to urbanization, sustainability regulations, and the need for space-efficient vehicles. Hyundai’s President and CEO of Hyundai Motor Europe emphasized that the Concept THREE embodies practical, accessible, and emotionally resonant mobility, reflecting the company’s commitment to futuristic and innovative design. The Concept THREE showcases Hyundai’s “Art of Steel” design language, which highlights the strength and flexibility of steel through sculptural, aerodynamic forms. Key design features include the Aero Hatch profile with a distinctive roofline and vertical tailgate, Parametric Pixel lighting that adds depth and rhythm, and an anodized-effect exterior finish. Inside, the cabin offers a calming, customizable environment using sustainable