India's Electric Pickup Truck Revolution Could Determine The Country's EV Future - CleanTechnica

India’s electric vehicle (EV) market is expanding at a robust annual rate of 24-25%, yet EVs still constitute only 2.5% of all vehicle sales in 2024. A pivotal segment poised to accelerate this growth is electric pickup trucks, specifically India’s light commercial pickups, which differ significantly from the large American-style pickups. These compact, work-oriented vehicles dominate India’s commercial vehicle sector with a 57% market share and over 543,000 units sold in fiscal 2024. The Indian government aims to electrify 70% of commercial vehicles by 2030, with pickup truck electrification playing a crucial role. If successful, this could add approximately 385,000 electric pickups annually by 2030, nearly doubling current total EV sales across all categories. Key players in this segment include Tata Motors with its Ace EV mini-truck, Mahindra’s e-ZEO and Treo Zor models, and newer entrants like Montra Electric’s EVI