Luma and Runway expect robotics to eventually be a big revenue driver for them

AI video-generation startups Luma and Runway are expanding their focus beyond traditional movie studio clients, exploring new markets such as robotics and self-driving car companies for future revenue opportunities. Although specific companies in these sectors have not been disclosed, these discussions indicate a strategic move to diversify their applications of AI video technology. Luma, in particular, is positioning itself to support robotics by developing 3D AI world models slated for early 2024, aiming to enable machines to better perceive and interact with their environments. Meanwhile, Runway is also eyeing the video game industry as another potential avenue for growth. Both companies are actively seeking to leverage their AI capabilities in emerging fields beyond entertainment, signaling a broader vision for their technology’s commercial use.