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Mary Kay’s Iconic Pink Cadillac Goes Electric with the All-New OPTIQ - CleanTechnica

Mary Kay’s Iconic Pink Cadillac Goes Electric with the All-New OPTIQ - CleanTechnica
Source: cleantechnica
Author: @cleantechnica
Published: 7/25/2025

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Mary Kay, the global cosmetics leader, has unveiled an all-electric version of its iconic pink Cadillac, named the OPTIQ, marking a significant milestone in the brand’s legacy of empowerment and sustainability. The debut took place at Mary Kay’s annual Seminar in Charlotte, North Carolina. The electric pink Cadillac retains its signature pink pearl exterior—an exclusive shade named Mary Kay Pink Pearl by General Motors—and introduces a modernized chassis with advanced features. The OPTIQ boasts an EPA-estimated driving range of 302 miles, achieved through GM’s revolutionary EV Battery Platform, low rolling resistance tires, and aerodynamic enhancements such as a vented rear spoiler and diffusers, all while maintaining the luxury and spaciousness expected from Cadillac. The transition to an electric vehicle symbolizes Mary Kay’s commitment to innovation, environmental responsibility, and inspiring its independent sales force for future generations. The vehicle’s interior features luxury touches including illuminated décor, a 19-speaker AKG Audio System, and Dolby Atmos technology, delivering an intuitive and premium

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energyelectric-vehiclesustainabilitybattery-technologyautomotive-innovationclean-energyelectric-mobility