Meta is reportedly building AI smart glasses with Prada, too

Meta is reportedly developing AI smart glasses in collaboration with the Italian luxury fashion brand Prada. This partnership marks a strategic move by Meta to expand its AI eyewear technology beyond its existing collaboration with EssilorLuxottica, a major eyewear conglomerate with which Meta has previously worked closely. While Prada has historically partnered with EssilorLuxottica for its eyewear production, it is not owned by the company, indicating Meta's intent to diversify its fashion partnerships. Meta has already achieved significant sales success with its Ray-Ban Meta AI smart glasses, having sold millions of units. The recent collaboration with Prada suggests Meta's ambition to integrate advanced AI features into high-end fashion eyewear, potentially broadening the appeal and market reach of its smart glasses. The article also hints at upcoming products involving other brands like Oakley, though details remain limited. Overall, Meta is positioning itself to merge cutting-edge AI technology with luxury fashion through multiple brand partnerships.