Meta plans to sell targeted ads based on data in your AI chats

Meta announced that starting December 16, it will use data from user interactions with its AI products to sell targeted ads across its social media platforms, including Facebook and Instagram. This update to its privacy policy applies globally except in South Korea, the UK, and the EU, where privacy laws restrict such data use. Meta plans to incorporate information from conversations with its AI chatbot and other AI features—such as those in Ray-Ban Meta smart glasses, which analyze voice recordings, pictures, and videos—into its ad targeting algorithms. For example, if a user discusses hiking with the AI, they may receive ads for hiking gear. However, sensitive topics like religion, sexual orientation, political views, health, and ethnicity will be excluded from ad targeting. Meta emphasizes that AI interaction data will only influence ads if users are logged into the same account across products, and currently, there is no opt-out option for this data use. This move reflects a broader trend among tech companies to monetize AI products, which are