New Ad Campaign Aims To Boost US EV Sales, Tax Credit Or Not

The nonprofit organization Veloz has launched a $43.5 million consumer education campaign aimed at increasing electric vehicle (EV) sales in the United States, drawing inspiration from Norway’s successful EV adoption model. Norway’s success is attributed not only to consumer education but also to a comprehensive package of financial incentives, including early exemption from import taxes on EVs, ongoing tax benefits, discounts on ferry rides, toll exemptions, and significant investment in charging infrastructure. This combination of education and incentives has made EV ownership economically advantageous in Norway, supported broadly across the political spectrum. In contrast, the U.S. faces challenges in replicating Norway’s success due to political resistance and policy setbacks. Several Republican-led states have delayed or refused federal funding for EV infrastructure, and former President Trump suspended the National Electric Vehicle Infrastructure (NEVI) program and pushed for the elimination of the $7,500 federal EV tax credit, which is set to expire on September 30, 2025. While an increase in EV sales