Oura ring maker raising $875M Series E, bringing valuation to $11B, report says

Oura Health Oy, the maker of the Oura health and fitness ring, is raising $875 million in a Series E financing round that values the company at approximately $10.9 billion, nearly doubling its previous $5 billion valuation. The funding round is expected to close by the end of September 2025 and could potentially exceed $900 million. Since June 2024, Oura has increased its total ring sales from 2.5 million to 5.5 million units, reflecting significant growth. The company projects revenue to surpass $1 billion in 2025, doubling its 2024 revenue of $500 million, with forecasts for 2026 sales to exceed $1.5 billion. Oura plans to use the new capital to scale production, expand internationally, and invest in product development. Bloomberg highlights that recent growth has been driven by female consumers, retail store sales, purchases via health savings accounts, and international market expansion.