Over a million people now have access to the gen-AI powered Alexa+

Amazon has expanded access to its upgraded digital assistant, Alexa+, which is powered by generative AI, reaching over one million users through a phased invite-only rollout. The service is currently in Early Access and not publicly available, with invitations sent to customers who signed up to test it initially. Alexa+ offers more natural, conversational interactions, enhanced smart home integration, and personalized experiences by remembering user preferences. During Early Access, the service is free, and it will remain free for Prime members after launch, while non-Prime users will pay $19.99 per month. Alexa+ aims to revitalize Amazon’s voice assistant by incorporating generative AI capabilities that allow users to interact more flexibly and intuitively. Users can issue natural language commands, create routines, search Ring camera footage, and receive AI-generated content such as email summaries, bedtime stories, quizzes, travel itineraries, and smart home activity summaries. The assistant also supports transactional actions like booking reservations or buying tickets, with initial partnerships including OpenTable