Pirelli's tires made of rice, recycled materials to drive Range Rover

Pirelli has launched its first full production tires composed of over 70% bio-based and recycled materials, developed specifically for Jaguar Land Rover (JLR). These new P Zero tires incorporate FSC-certified natural rubber, rice husk-derived silica, recycled steel, and bio-circular polymers made from used cooking oil and pyrolysis oil. This marks Pirelli’s initial global market tire with such a high sustainable material content. The tires will debut on select 22-inch Range Rover wheels, aligning with JLR’s sustainability goals for its luxury vehicles. The tires carry FSC certification and a distinct logo indicating their bio-based and recycled material content, verified by third-party Bureau Veritas. Pirelli’s R&D team balanced ultra-high performance with sustainability by using innovative materials like recycled steel and plant-based bio-resins, which enhance wet and dry performance without compromising environmental benefits. This collaboration builds on Pirelli’s 2021 introduction of FSC-certified natural rubber tires and JLR’s pioneering use of