Rivian’s best-case guess for 2025 sales is a 16% drop from last year

Rivian has revised its 2025 electric vehicle (EV) delivery forecast downward, now expecting to deliver no more than 43,500 vehicles, which would be nearly a 16% decline from its 2024 sales of 51,579 vehicles. This updated guidance was shared alongside third-quarter production and delivery figures, which showed a recovery with 13,201 vehicles delivered, up from earlier quarters. Despite this quarterly improvement, the company anticipates that 2025 deliveries will fall short of both 2023 and 2024 figures. Rivian’s sales challenges come at a pivotal moment as it prepares to launch its more affordable R2 SUV next year, aiming for high-volume production with expanded facilities in Illinois and a new factory in Georgia. The company initially projected 2025 deliveries between 46,000 and 51,000 vehicles but lowered estimates in May due to evolving trade regulations, tariffs, and their impact on consumer demand. The current narrowed forecast ranges from 41,