Tesla One Of Only Two Automakers To Drop Prices Year Over Year In USA - CleanTechnica

The article from CleanTechnica highlights that Tesla is one of only two automakers in the U.S.—alongside Stellantis—that experienced a year-over-year decline in average transaction prices (ATP) as of July 2025. Tesla’s ATP dropped by 9.1%, while Stellantis saw a 6.8% decrease. In contrast, all other automakers reported increases in their average selling prices. Month-over-month data from June to July 2025 also showed Tesla’s prices fell by 2.4%, with several other automakers experiencing smaller declines. Several factors might explain Tesla’s price reductions, including lowered manufacturing costs and a shift in consumer demand toward Tesla’s lower-cost models like the Model 3 and Model Y, as opposed to higher-end vehicles such as the Cybertruck and Model S. However, the article suggests the primary driver is Tesla’s struggle to meet sales targets over the past year, leading to increased incentives and discounted sales to move inventory. This trend has contributed