Tesla partners with Electrify Expo to launch full-weekend EV test drives

Electrify Expo, known for its U.S. festivals promoting electric vehicle (EV) education, is launching a new program called "Electrify Weekender," allowing attendees to take an EV home for a full weekend. Tesla is the first automaker to partner in this initiative, with more brands expected to join soon. The program aims to provide a low-pressure, no-sales environment where potential buyers can experience how an EV fits into their daily lives, addressing common hesitations by offering extended test drives beyond the typical brief demos. The inaugural launch will coincide with the Los Angeles festival starting June 21, with plans to expand to other cities like Seattle, San Francisco, Chicago, New York, and Dallas. This initiative comes amid strong consumer interest in EV test drives, with Consumer Reports noting that half of U.S. consumers want to try an EV. For Tesla, the program could help attract new customers amid challenges such as an aging vehicle lineup and growing competition. Electrify Expo CEO BJ Birt