Tesla’s ad spend on X has shrunk to almost nothing

Tesla’s advertising expenditure on Elon Musk’s social media platform X has dramatically decreased in 2025 compared to 2024. In 2024, Tesla spent $400,000 on X ads, but in the first two months of 2025, it only spent $10,000, projecting an annual spend of about $60,000 unless there is a significant increase later in the year. This marks a sharp slowdown from the previous year when Tesla began advertising on platforms like Google, YouTube, and X after CEO Elon Musk yielded to shareholder pressure in 2023 to start marketing the company’s vehicles. Beyond advertising, Tesla’s financial disclosures reveal other notable intercompany transactions and expenses. Tesla paid SpaceX approximately $800,000 in 2024 for private jet use, with a reduced spend of $40,000 through February 2025. Security costs related to Musk also rose to $2.8 million in 2024, paid to a Musk-owned security firm, with $